Green Destinations at ITB Berlin 2025: Leading the Charge in Sustainable Tourism

Sunday, March 2, 2025

As the global travel industry converges at ITB Berlin 2025, sustainability takes center stage once again. Green Destinations, a globally recognized organization promoting responsible tourism, will be at the event, showcasing impactful initiatives and fostering collaborations to drive eco-friendly and sustainable tourism development.

Where to Find Green Destinations at ITB Berlin 2025

From March 3 to March 7, Green Destinations will be actively engaging with industry professionals, government representatives, and businesses at Booth 220-222 and the Sustainability Lounge.

The team will be available to discuss cutting-edge sustainability policies, best practices in destination management, and innovative solutions to climate and environmental challenges affecting tourism.

🔹 Book a Meeting: Attendees can schedule a one-on-one session with Green Destinations’ experts via their Calendly link, with 45-minute time slots available from 9:30 AM to 6:30 PM CET throughout ITB Berlin.

🔹 Learn from the Experts: The team will share insights aligned with UNWTO sustainability goals and EU tourism policies, helping destinations and tourism businesses integrate climate-conscious strategies into their operations.

Green Destinations Stories Awards 2025 – Celebrating Sustainability Leaders

For the 11th consecutive year, Green Destinations will honor exceptional sustainability initiatives through the Green Destinations Stories Awards 2025. This prestigious ceremony highlights destinations implementing pioneering sustainable practices, selected from the 2024 Top 100 Stories Competition.

📅 Event Details:
📍 Blue Stage (Hall 7.1), ITB Berlin
🕕 March 4, 2025 | 18:00 – 19:30 CET

This highly anticipated event recognizes six key categories, along with two special awards:

• The ITB Earth Award – Recognizing destinations leading in climate action and environmental preservation
• The People’s Choice Award – Celebrating projects voted most inspiring by the global travel community

The event will also feature the announcement of newly certified sustainable destinations, recognizing their commitment to responsible tourism through official Green Destinations certifications. Additionally, the much-anticipated host location for the GD2025 Global Conference will be revealed.

Driving Global Sustainable Tourism Initiatives

Green Destinations continues to work closely with government bodies, national tourism boards, and policy-makers, aligning with frameworks such as the European Commission’s Sustainable Tourism Strategy and UNEP’s Green Economy initiatives.

These partnerships are instrumental in shaping the future of tourism—one that prioritizes environmental conservation, cultural preservation, and community empowerment.

The ITB Berlin CSR initiative plays a key role in amplifying these efforts. Green Destinations Stories Awards have gained global recognition thanks to ITB Berlin’s unwavering support in promoting responsible travel.

A special acknowledgment goes to Ryan Fuller, a key advocate for sustainable travel development, whose contributions continue to inspire destinations worldwide.

As the world’s largest travel trade fair, ITB Berlin 2025 presents a unique platform to drive meaningful change in the tourism industry. Green Destinations invites all stakeholders to join the conversation and be part of the movement toward a greener, more responsible future for travel.

🌱 Let’s shape the future of sustainable tourism together!